The topic of changing social consciousness brings together a number of concerns often treated separately. It lies at the intersection of concerns about learning, interests, authority, class, freedom, character, reform, and ideology. There are, from time to time, profound shifts in the social consciousness that point groups in dramatically new directions. My focus will not be on shifts of this historic sort, but instead on microchanges. These are doubtless involved when groups change, but they also occur apart from group changes.